In 1990, Karl Kristian Jensen founded New Nordic. His dream was to develop herbal-based products that could nourish and activate life working in harmony with the human body. The unique goal was to find the perfect combination of herbs for each product to help with vitality and beauty. In 2004 François Gerard joined as a herbal expert and ever since they have travelled regularly all around the world to discover new herbs and ways to use what mother nature has to offer. 

KARL KRISTIAN JENSEN | CEO 
Karl Kristian is the founder, major shareholder and Chief Executive Officer of New Nordic. He has a passion for herbs and is committed to develop outstanding and innovative products. Karl Kristian’s vision is to make New Nordic products available all over the world. Karl Kristian regularly travels around the world to explore new herbs and new innovations together with François Gerard. 

FRANÇOIS GERARD | THE CREATOR 
François Gerard is the creator of many of the remarkable New Nordic products. With more than 30 years of international herb and beauty experience, François spends as much time travelling to distant places in the world investigating rare botanicals in their natural unspoiled environment, as he spends in the laboratory.